JOIN ME ON USTREAM TUESDAY, MAY 18TH 2010, FOR A LIVE DISCUSSION ABOUT MY NEW ALBUM,
“THE OBAMA MILLI REMIX GUY STRIKES BACK!” Follow me at http://www.ustream.tv/aptsongs
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Over the past 2 years I, Aaron P. Taylor (a.k.a. A.P.T.), have learned a lot about how to put together songs and music videos that grab people’s attention and gets lots of views. It’s the reason I’m able to get people to buy my music on iTunes despite getting limited radio play and not performing nearly as much as I should.
Now, if you’re an artist reading this who IS getting radio play and IS performing… but isn’t making any money… then I’m sure some of my info would be very valuable to you.
So, in the interest of… well, just wanting to help people out, I’ve decided to share a few secrets on here from time to time to help some of you upcoming artist out there get you and your songs the attention you need to start making people pay attention to you.
SECRET #1: TIMING YOUR SONG/VIDEOS WITH CURRENT EVENTS.
What do the following three videos of mine have in common:
Music video for A.P.T.’s “Obama Milli Remix”
Music video for A.P.T.’s “Imma Let U Finish” featuring Kanye West
Music video for A.P.T.’s “Kate Gosselin is a B!tch”
All of these songs/videos deal with different topics and have different rhythms. They are also 3 videos I’ve made that have garnered over 10 million, 40,000 and 27,000 views respectively.
So what’s the common link? ALL OF THESE SONGS/VIDEOS WERE RELEASED DURING TIMES WHEN THE EVENTS AROUND THEIR CREATION WERE AT PEAK INTEREST.
For example, the first video, “Obama Milli Remix,” was released almost a week after two important events back in June 2008: the choosing of Barack Obama as the Democratic National Committee’s Presidential Candidate, and the release of Lil’ Wayne’s “The Carter III” album, which was the first album in a long time to debut at number 1 with over a million copies in the first week. The CD’s most popular song, “A Milli,” was being remixed by EVERY rapper known to man. I decided to go a different route and do a parody of it. Because I knew the right time to create and release the song/music video for it, I was able to get a TON of views from it (which I continue to get from this day).
The second video, “Imma Let U Finish,” was released 3 days after Kanye West interrupted Taylor Swift at the MTV Video Music Awards back in September 2009. People began posting photoshopped pictures of Mr. West interrupting other events throughout history, and I figured it would be a good idea to somehow make a song using audio snippets from his rant while using these various pics as the focal point of the video. I didn’t even appear in the video, and it’s gotten 40,000 views – not to mention the money I made off it when I placed it on iTunes!
Now, the third video is a GREAT example of knowing when to capitalize on something going on in the news. My original video for “Kate Gosselin is a B!tch” was posted up in September 2009, before the “Imma Let U Finish” video. At the time, everyone was jumping on Jon Gosselin while their divorce proceedings were going on, and I wanted to put a song out that put the focal point back on Kate – specifically, at how much of a you-know-what she was while on TLC’s “Jon and Kate Plus 8” show.
When I first released the video, it got an okay amount of views… however, I had released it almost 3 months after their divorce had been announced, so I wasn’t getting nearly as many views as I would have liked (about 2000-3000 or so at the time).
BUT THEN, almost 6 months later, Kate became a contestant on ABC’s “Dancing with the Stars.” And, during her first week on the show, she started getting uppity with her dance instructor. My friend from college wrote on my facebook wall how accurate my song about her was in terms of calling her out on her attitude, and it was at that point I realized that NOW was a good time to re-post the video, with clips from her DwtS spazz-out thrown in for good measure.
Sure enough, I did. In the first 2 weeks alone, the video received over 20,000 views (now currently at 27,000).
As you can see, if you’re well-read and caught up on major current events going on, you can make songs about those subjects that, if entertaining enough, will draw people to your material. It’s really not that hard – just do what I do: go to Yahoo, find a news story you find interesting (I find most of mine in the “Entertainment” section), and figure out a creative way to express your feelings about said subject. If you do it enough times, people will start looking forward to your videos and will tell their friends all about “this awesome artist who ALWAYS gives their opinion on things going on in the world in an entertaining way.”
Well, that’s the only tip I have for today. As we speak, I’m working on TWO songs/videos dealing with things that are either happening this weekend or are on-going. Either way, both videos are sure to get me lots of views, which is what I need since I’m promoting my upcoming album, “The Obama Milli Remix Guy Strikes Back!” (Available June 8, 2010, at online retailers everywhere.) I’ll keep u all posted on their progress!